What is off page SEO?
Off page SEO use some techniques that can get better the place of a web site in the search engine results page (SERPs). off-page SEO is not only link building. Off Page SEO has to do with support some methods for the point of ranking a website upper in the search results.
What is SEO?
Search engine optimization is the processes of optimizing a website for search engines results. SEO is the process of increase the credibility of a website and getting high quality visitors and to increase product knowledge.
Search engines are using some algorithms to decide which pages to include in their database and the order they show these website pages in the search results. SEO is divided in two parts.
1. On Page
2. Off page SEO
On Page SEO
On Page SEO you can change on the website so that it is optimized for search engines. Some important on Page SEO points are:
- Change titles and descriptions
- URL Structures
- Sitemaps
- Robots.txt
- Optimized internal links
- Use of h1,h2,h3 tags
- Image size, proper image names, use of ALT tag
- User friendly 404 pages
- Top quality fresh content
- No broken links
You can find out more details about all the above tips in the SEO Tips blog.
Off Page SEO
Unlike On- page SEO, off-page SEO refers to activities outside the website. The most important are:
- Link Building
- Directory Submission
- Article Posting
- Blogging
- Social Media
- Social bookmarking
- Local business Listing
- Classified ads posting
- Importance of Off-Page SEO
Search engines have been trying to find a way to return the best. To do that, they take into account the on-page SEO factors and off-page SEO.Off page SEO gives a very good sign on how the websites and users visit the site. A good web site is have more links from other websites. It gets more traffic from social media like Face book likes , tweets, Pins, +1’s and bookmarked and shared among peoples.
Benefits of off-page SEO to website owners
A successful off-page SEO techniques will generate the following benefits :
Increase in website and page rankings:
The website will rank higher in the SERPs and gets more traffic. Page rank is between 0-10 which shows the importance of a website in Google.
More Business:
More Business:
Higher rankings also means more contact because when a website ranks on the first page of Google it gets more traffic, more visits, more business and more social media likes.
Link Building
Link building is the most popular off-Page SEO method. By building some outside links to your website you are trying to gather as many votes so that you can your get rank higher than your competitors. If someone likes your blog or post and refer it from his website, then this is a way to tell search engines that this blog has good information.
The most well-liked ways were:
- Blog Directories: Example yellow pages
- Forum Signatures
- Comment link
- Article Directories
- Shared Content Directories
- Link exchange schemes
Link building was an easy way to control the search engine algorithms and many spammers tried to creation of some software’s this is known as black hat SEO.
Google has become very intelligent and introduce Panda and Penguin in recognizing black hat techniques and they have managed to solve the problem and protect their search engine from spammers.
You can get more Traffic from these Techniques:
Social Media
Social media is part of ‘off-page SEO’ it’s a great way of link building. social media profiles can also boost SEO.
Social Bookmarking
Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. web sites like reddit.com, digg.com, stumbleupon.com, scoop.it and delicious and more to promote your content.
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